Just think about how many catalogs you receive in your home each week. I know in my house at home, having seven kids in our family, we probably get 3-5 a day, which is 18-30 a week. If all shopping catalogs move from paper to the internet, there would be so much paper saved every single day. Once those were converted to the internet, maybe we could get rid of the news paper as well. I know some of the older generations don't really like the whole idea of communicating through e-mail and the internet in place of snail mail, but eventually i think we will get to the point where that is going to be how it is.
Thursday, January 29, 2009
Shop Direct Strengthens Online Channel
The article that i read is about "Online and home shopping retailer Shop Direct is rolling out e-commerce software across its multiple brands to improve customer loyalty" hoping to soon replace paper catalogs in the next year. By adding more personalization to the site they are hoping to bring in more loyal customers. This personalization includes the ability to add photos, reviews and even shop with a friend.
Just think about how many catalogs you receive in your home each week. I know in my house at home, having seven kids in our family, we probably get 3-5 a day, which is 18-30 a week. If all shopping catalogs move from paper to the internet, there would be so much paper saved every single day. Once those were converted to the internet, maybe we could get rid of the news paper as well. I know some of the older generations don't really like the whole idea of communicating through e-mail and the internet in place of snail mail, but eventually i think we will get to the point where that is going to be how it is.
Just think about how many catalogs you receive in your home each week. I know in my house at home, having seven kids in our family, we probably get 3-5 a day, which is 18-30 a week. If all shopping catalogs move from paper to the internet, there would be so much paper saved every single day. Once those were converted to the internet, maybe we could get rid of the news paper as well. I know some of the older generations don't really like the whole idea of communicating through e-mail and the internet in place of snail mail, but eventually i think we will get to the point where that is going to be how it is.
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Saving paper would be a very good thing. I certainly hate getting so many catalogs all the time---sometimes from places I've never bought anything from. It sounds like they are learning from the success of Amazon, where you can read reader's reviews and take advantage of personalized features, like "If you like this, you'll like this." Plus being able to immediately see more than one picture of something could be useful in making a decision on what to buy.
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